Jokapoika shirt was designed by Vuokko Nurmesniemi. Hired by Armi Ratia to work at Marimekko, Nurmesniemi created many successful products, the best known of which is Jokapoika that has been printed in countless of colour combinations. Despite the name that refers to “Every Boy,” it is a unisex garment. Marimekko clothing and accessories became the “national costume” of post-war urban Finland. Its items, prints and colour patterns are familiar to all Finns.
Jokapoika shirt was designed by Vuokko Nurmesniemi. Hired by Armi Ratia to work at Marimekko, Nurmesniemi created many successful products, the best known of which is Jokapoika that has been printed in countless of colour combinations. Despite the name that refers to “Every Boy,” it is a unisex garment. Marimekko clothing and accessories became the “national costume” of post-war urban Finland. Its items, prints and colour patterns are familiar to all Finns.
