Tapio Wirkkala designed the label for the Koskenkorva vodka in 1961. Koskenkorva was put on the market in 1953. It is still the most popular Finnish vodka-type hard liquor affectionately called kossu in Finnish. Originally Koskenkorva was made of potatoes to contain 38 per cent of alcohol and served in half-litre bottles. In Wirkkala’s new label design, Ostrobothnian grain field was replaced by a modern graphic and green capital letters that declare “SPIRIT”.
Tapio Wirkkala designed the label for the Koskenkorva vodka in 1961. Koskenkorva was put on the market in 1953. It is still the most popular Finnish vodka-type hard liquor affectionately called kossu in Finnish. Originally Koskenkorva was made of potatoes to contain 38 per cent of alcohol and served in half-litre bottles. In Wirkkala’s new label design, Ostrobothnian grain field was replaced by a modern graphic and green capital letters that declare “SPIRIT”.
