The first coffee roastery in the Nordic countries was founded in Helsinki in the beginning of the 20th century, but as late as in the mid 1920s, most of the coffee sold in Finland was in the form of unroasted beans. In 1931, Paulig launched the first ground coffee brand Juhla-Mokka It was the first brand in Europe to feature a date stamp that guaranteed freshness. Juhla-Mokka became the most popular coffee in Finland. Today Finns drink 4 to 5 cups of coffee on average per day. A package of coffee is a popular gift when visiting a home in Finland. Guests are always served coffee, and one more cup is usual after making sauna in the evening.
The first coffee roastery in the Nordic countries was founded in Helsinki in the beginning of the 20th century, but as late as in the mid 1920s, most of the coffee sold in Finland was in the form of unroasted beans. In 1931, Paulig launched the first ground coffee brand Juhla-Mokka It was the first brand in Europe to feature a date stamp that guaranteed freshness. Juhla-Mokka became the most popular coffee in Finland. Today Finns drink 4 to 5 cups of coffee on average per day. A package of coffee is a popular gift when visiting a home in Finland. Guests are always served coffee, and one more cup is usual after making sauna in the evening.
